Jayne Saidin
Jayne SaidinFacebook (https://www.Facebook.com) is the king of social media with over 2 billion active users logging on to the platform every single month. People from all over the world go on Facebook to post status updates, read their friends’ updates, meet new friends, and more.
As a business owner, you want to capitalize on the sheer number of Facebook users and get them to visit your website or your pagesFB . Imagine if you can get even just a very small percentage of Facebook users to land on your site!
You’re talking thousands of people reading your content – people who will more than likely share your post if it’s something they find super valuable and useful!
But in order to achieve your goals, you needs to master the art of advertising through social media i.e Facebook. So today post objectives are to teach or guide you on how to do Facebook Ads correctly in a nutshell. So keep on reading because, it takes hours of my night sleep researching and writing about FB Ads. Well of course not just for the sake of feeding my blog content but for my owns learning process as well.
Let’s learn together!
HOW TO BOOST A POST
- Create a post
- Publish post
- Boost
Sometimes, FB will prompt you to boost a certain post.
Settings for boosting a post
~ Objectives
~ Get more engagement
~ Get people to visit your website
~ Receive messages from target audience
Call to action button
~ No button
~ Shop now
~ Book now
~ Learn more
~ Sign up
~ Send message
~ Send WhatsApp message
Audience
Budget and duration
Tracking conversions
Payment
KEY DIFFERENCES BETWEEN FACEBOOK ADS AND BOOSTED POSTS
Campaign objective
- Boosted Posts – 3 objectives (engagement, traffic, messages)
- Ads – 11 different campaign objectives
Budget control
- Boosted Posts – total budget
- Ads – Daily or lifetime budget
Ad Scheduling
- Boosted posts – start right away
- Ads – can set start and end date
Audience Targeting
- Boosted posts – limited
- Ads -can hyper-target
Ad Placement
- Boosted posts – Both desktop and mobile news feed only
- Ads – full control over ads placement
Dark Post
- Boosted Post – No
- Ads – yes
Instagram and Audience Network Ads
- Boosted Posts – No
- Ads – Yes
HOW TO OPTIMIZE FACEBOOK AD DESIGN
Use Great Visuals
- High quality images
- Original graphics
- Close-up photos of people’s faces
- Location – specific images
- Visual contrast or filters
- Carousel ads
Excellent Value Proposition
Clear Call To Action
Custom – Targeted Audiences
5 Types Of Custom Audiences
- Customer file
- Website traffic
- App activity
- Offline activity
- Page engagement
Look Alike Audiences
- Create from any of your custom audiences
How To Use Custom Audiences For More Conversions
- Get in touch with old customers
- Up-sell or Cross-sell customers
- Target those who don’t open your emails
FACEBOK PIXEL AND RETARGETING MARKETING
Why Set Up the Pixel?
- Track your site visitors
- Monitor and optimize ad campaigns
- Not limited to single device or IP address
Why Retarget Marketing?
- Very powerful marketing tool
- Target warm or hot audience
- Higher conversion rate
FACEBOOK ADS SPLIT TESTING
Benefits Of Split Testing
- No guess work involved
- Credible and tangible results
- Smart investment
- Know your audience’s preference
Best Practices In Split Testing
- Know what to test first
- Change one element only
- Keep other elements the same
- Have sufficient budget
FACEBOOK DYNAMIC ADS
Requirements For Dynamic Ads
- Facebook pixel
- Facebook SDK for apps
- Business Manager
- Facebook page
- Product Catalog
Why Run Dynamic Ads?
- Less time creating ads
- Re-marketing on steroids
- Autopilot ads
- Higher conversions
- Timely and personalized ads
HOW TO LOWER ADS BUDGET
- Know target audiences
- Set a bid cap
- No audience overlap
- Split test ads
- Retarget peoples
- Refresh ad creative’s
- Use video ads
- Use powerful words in ad copy
- Don’t advertise during holidays
So guys, did you learn something? Then without further ado, let’s get stuck in! Start advertising on Facebook to generate more customers and real buyers!
